Nottingham creative business join forces in merger

Ginger Root L-R Anthony Scoon, Alex Crabtree, Andy Middleton
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Two Nottingham-based businesses have merged combining nearly 50 years of creative expertise into a full service in-house print, digital and design agency.

The merger unites Ginger Root Print, a specialist print service, with design agency Aswellas to form a creative design and print agency that offers a full suite of services from initial concept right through to project installation.

Aswellas was set up by Alex Crabtree’s father in 2001, which Alex joined in 2003 as a fourth-generation printer and subsequently took over implementing more design and digital services. Ginger Root Print was founded by Anthony Scoon and Andy Middleton in 2014, combining more than 30 years’ experience in the industry.

Both businesses were keen to grow and, after a long-term business relationship, chose to join forces and are now operating as Ginger Root.

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Alex said: “I have known Andy and Anthony for a number of years and we have collaborated on a few projects so it made sense to strengthen both businesses by merging into one.

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“The combination of expertise complement each other and as a result we are now able to offer a wider range of services including my specialisms of creative and strategic thinking, brand creation and web design.”

The merger will also include a re-brand for the growing SME with new logo designs, website development and signage, all key design and print services that Ginger Root offer.

Andy Middleton, director at Ginger Root said: “This is a key milestone for the business and we have never been in a stronger position. With Alex on board, we are able to pitch for larger, design-led contracts as he brings another level of creativity to our services.

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“We have created the ‘think tank’ in the office, a creative space for the designers to work and discuss projects. The arrival of Alex has strengthened the design team and collectively they are able to hone their skills under his creative direction.

“In the last year we have more than doubled our turnover and over the last six months we have moved premises to meet increasing demand from our customers, invested in high-tech printing equipment and also doubled our staff, creating new roles to assist with our growing client base.”

Ginger Root is based in the East Midlands and works nationally, with design and print under one roof it offers bespoke design, signage, website and print services to a wide range of clients and household names across the country.

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