A young Nottingham mum whose three-year-old daughter has suffered from painful eczema since birth has revealed how her child’s skin has been transformed by a £3.99 cream.
Paige Sweeney, 23, was desperate to help cure her daughter Evie-Rae’s eczema, which left her bleeding, scratching and unable to sleep.
The full-time mum, from Nottingham, took her little girl to countless appointments with a dermatologist, who prescribed antibiotics and steroid cream.
But despite attending appointments every eight weeks and trying a range of different medications, little Evie-Rae’s skin still flared up in painful rashes around her mouth, on her hands and in the creases at the back of her knees.
Desperate to relieve her daughter of the condition, Paige decided to buy a £3.99 bottle of Childs Farm baby moisturiser from Boots – and within a week her daughter’s skin had cleared up.
Paige said: “I’ve tried everything in an attempt to help Evie-Rae. She has had eczema since she was born, then when she was five weeks old she was diagnosed with a milk allergy.
“We saw a dermatologist every eight weeks for two-and-a-half years, but nothing we tried seemed to work. It was awful to see her in so much pain.”
After almost three years of watching her daughter in agony, Paige decided to purchase a bottle of Childs Farm’s baby moisturiser from her local Boots store.
The British brand uses naturally derived ingredients to produce mild products that care for the skin, hair and nails of newborns, babies and children.
Paige said: “I saw the moisturising cream on the shelf in Boots and decided to give it a go. Evie-Rae also has a nut, soya and egg allergy, so we have to be careful with what we give her, but I could see the ingredients were all natural.
Delighted with the transformation, Paige took to Facebook to share Evie-Rae’s before and after images.
The post was shared more than 40,000 times, and Childs Farm’s founder Joanna Jensen, who launched the company in 2010 as part of a quest to find products to suit her daughters’ fine hair and sensitive skin, got in touch and paid Paige and Evie-Rae a visit.
Childs Farm founder Joanna Jensen said: “Paige and Evie-Rae’s story is not uncommon to us – but they have shown how one small change can make all the difference. Since Paige shared her pictures on Facebook, the moisturiser sales have skyrocketed, flying off the shelves at the rate of one bottle per minute. I was delighted to meet Paige, her sister and Evie-Rae: it was the least I could do to thank them personally for sharing their experience with other parents, and doing wonders for our business.
“We are a small, rural business in Hampshire, competing in a space dominated by Global Pharmaceutical companies. We are constantly overwhelmed by the love and support we get for our brand from parents and their children – and all because I wanted to make bath time more fun and less itchy for my own girls!”