Nottinghamshire will be the focus for millions on Wednesday 6 September – as cycling fans will be able to watch every moment of the OVO Energy Tour of Britain live this September as ITV4 screen all eight stages –including the Nottinghamshire stage – from Start to Finish in their entirety for the first time.
Councillor Kay Cutts, the leader of Nottinghamshire County Council welcomed the news:
“This is a double first – the first time an entire stage of the Tour of Britain is set to be hosted here in Nottinghamshire – and now the first time that it will be broadcast live.
“It will be unique opportunity to promote Nottinghamshire for tourism and inward investment – particularly as we are the only county in the Midlands to be hosting the race.
“It’s estimated that the economic benefits to the local economy will be around £500,000, based on the impact seen in other locations when hosting the start or finish elements of the race in previous years.
“When viewer tune on Wednesday 6 September, not only will famous Nottinghamshire landmarks such Sherwood Forest, Rufford Abbey, Southwell Minster and the DH Lawrence Birthplace museum be showcased, it will be chance for viewers to see the hard work and creativity by local schools and communities which will help transform the route with bunting, yellow bikes and flags as well as various land art creations.”
Displays which are due to be seen from the sky by TV helicopters include:
• A giant bicycle mowed into the meadow grass next to the route finish at Queen’s Sconce in Newark
• Two 10ft cycle wheels (made from recycled trampolines) along the route at Girton
• A huge bicycle using chairs, pipes and other materials designed by pupils at Newstead primary school.
• A cycle wheel made up of boats outside Girton Sailing Club’s grass area.
• A giant Bramey Apple ploughed into the wheat stubble at Norwood Park near Southwell
Thanks to ITV4 and OVO Energy fans won’t miss any of the action between Sunday 3 and Sunday 10 September, as the channel will have exclusive rights to the full live coverage of all eight days, with Matt Barbet and Yanto Barker once again presenting the coverage of Britain’s biggest professional cycle race.
Commenting on the announcement, Alastair Grant, Commercial Director of race organisers SweetSpot said;
“It is fantastic news that for the first time viewers on ITV4 will be able to watch every second of the OVO Energy Tour of Britain live, from our start in the heart of Edinburgh to the Cardiff finish, we look forward to providing viewers nationwide with a showcase of the best Britain has to offer this September. We are also delighted on behalf of our partners and regional stakeholders thanks to the greatly increased promotional platform that this extended live coverage will deliver, with over 15-hours more coverage.”
Among the star names who have already been confirmed for the OVO Energy Tour of Britain, which begins in Edinburgh on the 3 September are recently crowned European Champion Alexander Kristoff, World Time Trial Champion Tony Martin and Team Sky’s Michal Kwiatkowski, plus multiple British Time Trial Champion Alex Dowsett, while British duo Mark Cavendish and Geraint Thomas are expected to ride should both recover from their Tour de France crash injuries in time.
A provisional rider list featuring all 120-riders for the OVO Energy Tour of Britain will be published towards the end of August.