Veeno the Italian food and drink concept has grown from one café to 11 in the last three and a half years.
Veeno, which was founded in 2013 by two Italian’s following a chance encounter after moving to Manchester to further their careers, offers wine and snacks imported from Italy in cafés across the UK. The company has experienced rapid growth across the country with another eight openings scheduled for later this year including Reading, Stratford upon Avon and a second café in Edinburgh.
Veeno is a concept built on the love of fine wine and food from Caruso & Minini, an award-winning family vineyard in Sicily. This is reflected in the branding and interior design in each of its venues across the UK.
Fiona Boswell, head of franchising and commercial services at Nottingham based Fraser Brown Solicitors, supported the business in launching its franchise concept by providing specialist franchising legal advice on the key legal contracts used with its franchisees, working alongside Paul Davies, Veeno’s franchise operations manager who is the operational support for the launch of the Veeno franchise concept.
Paul Davies, franchise operations manager of Veeno, said: “Veeno is growing rapidly thanks to its tremendous success, as testified by the growth of the network of Veeno stores across the UK.”
Veeno is unlike other cafés and restaurants and has a relaxed and authentic Italian feel to it, whilst providing an environment where its customers can enjoy new wine tasting experiences and choose from a range of food.
Nino Caruso, managing director of Veeno, said: “My business partner Andrea and I started Veeno because we missed the Aperitivo culture from Italy and we saw a space in the market for this type of café.
“We provide our buyers with a five-year franchise agreement and support them throughout the process of starting their own business. We’re overwhelmed by the success that each café has had so far and looking forward to Veeno’s continued growth.”
Current active locations include Nottingham, Leicester, Bristol, Chester, Liverpool, Manchester, Edinburgh, Harrogate, York and two in Leeds.