The world’s smallest ice cream van stopped off in Nottingham today (11 August), delighting shoppers at intu Victoria Centre and intu Broadmarsh with free ice cream as part of its pledge to make customers smile.
The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high and made its way around the centre at a maximum speed of 12MPH. It is currently on a nationwide tour handing thousands of ice creams to intu shoppers.
The tour of the tiny van follows research revealing that eating ice cream is one of the top ten things that make people in Nottingham happiest in the summer.
Nicola McCabe, marketing manager at intu Victoria Centre & intu Broadmarsh, comments:
“We’re delighted to have created what we believe is the world’s smallest ice cream van but the real win will be seeing the smiles it puts on people’s faces at intu shopping centres around the country for those lucky enough to get free ice cream.
We work really hard to create experiences that will surprise and delight our customers and make each individual shopping trip a happier, more memorable one. At intu we have something for everyone and whether you’re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”
For more information on the world’s smallest ice cream van follow #NiceCreamVan on Twitter.