Nottingham City Council is offering £5 all-day parking at its brand new car park.
The new 24-hour Broadmarsh car park will provide 1,280 car parking spaces, including 81 charging points for electric cars, when it opens on November 1.
The city centre multi-storey was built to serve the increased number of visitors to the new, redeveloped Broadmarsh shopping centre.
But last year the shopping centre plan collapsed when owner intu collapsed into administration.
And since then, commentators have expressed fears the car park will be underused.
The council is still optimistic it can make the car park work, due to its close proximity to the refurbished Nottingham Castle and the new Nottingham College.
• Pictures: All you need to know about Nottingham’s new Broad Marsh Car Park
It also believes spaces could be taken up by some of the 4,000 staff working at the new HMRC building in Unity Square, which is due to open next year.
However, the leader of the council. Cllr David Mellen, says his authority will evaluate the car park’s success over the next year.
Motorists will be allowed to park at the car park all day (until Midnight) for £5 from November 1 to November 14 as an incentive to draw people in.
The council will also review car parking charges around the Christmas period as well.
Access to the car park is from Canal Street. The exit is also from Canal Street.
Its set rates, when the £5 deal ends, will be £4.60 for up to two hours, £6.80 for up to four hours, £10.50 for up to six hours and £14 for up to eight hours.
For 24 hours it will be £16 with evening parking at £8, from after 5pm to before 2am the next day.
Cllr David Mellen (Lab), leader of Nottingham City Council, said: “We have been waiting a few years now for the old one to be demolished and this one to be constructed. It is a car park for the 21st century.”
Cllr Mellen said the council will also be looking at contract parking with businesses such as Nottingham College to fill the spaces.
He added: “There is also more people living in the city now that do not have a parking space. There could be a deal for residents. This is a cut above any car park I have been in.”