Independent traders in Bingham are benefitting from thousands of free money off vouchers being used by the town’s residents, encouraging them to visit their premises and boost footfall even more this autumn and winter.
The ‘Welcome to Bingham High Street Vouchers’ hold over 30 discounts at businesses and traders in the town and over 1,000 booklets have now been distributed by local estate agents and retailers in the area in conjunction with Rushcliffe Borough Council.
Since October the vouchers have been redeemed across the area that see a range of value money off vouchers available that encourage residents to ‘come for the shopping, stay for the food’ in the town.
Businesses signing up to the initiative include those in Market Place, Old Post Office Yard, Union Street and Eaton Place such as The Style Room, The Sustainable Kitchen, Blu, The Circle Eatery, Kew Beauty Clinic, Hammond Property Services, Stephanie Cole, Number Sixteen, Slimming World, Raw Bingham, 29 Market Place, Clive Lancaster and Son and The Chic Boutique.
Also featured are Dizzyware, Noble Lion, Barefoot Baby, Rose and May, CP Interiors, The Garden Room, Dickson Hair, Zinnia, The High Street Expert and stallholders at Bingham’s weekly market on Thursdays and monthly Farmers’ Market.
Traders at the markets where the vouchers can be redeemed include Alvi Bros, Unique Boutique, Buttercross Carpets, Caroline’s Watches, Farm to Fork, Grimsby Fish, Nuttys Wholefoods, Smith and Sons Fruit and Veg, Tasty Grill, Bradley Fashions and Tony The Egg Man.
Rushcliffe Borough Council’s Cabinet Portfolio Holder for Finance and Customer Access Cllr Gordon Moore met over 15 of the retailers and traders benefitting from the vouchers.
He said: “This is a positive new initiative and it’s important as a Council we do all we can to support local businesses and increase footfall in our town and village centres.
“These 1,000 booklets are enticing more customers into businesses or to their stalls at the markets and in such tough economic times such as these we know it’s important to incentivise residents to shop local.
“Initial feedback from business owners has been good and we will explore producing a second round of booklets once we fully evaluate everyone’s feedback.”
Kate Stephenson is from The Style Room in Bingham who are participating with the project.
She said: “A great incentive to keep the retail community working together and communicating with our shared customer. This scheme has encouraged the customer to take a voyage of discovery around the local high street and see what it has to offer.”
Business owners have voiced their support following the first few weeks of the vouchers circulating to residents.