Nottingham City Transport is celebrating the launch of real-time bus fare information in its highly-rated mobile app and website.
From today (Monday 12th February), for the first time, passengers can find out how much their journey will cost and select the correct ticket from the Nottingham City Transport app before catching the bus.
According to Transport Focus, the independent watchdog representing the interests of Britain’s rail, bus and tram passengers in England (outside of London), 33% of non-users — people who don’t know much about their local bus services — would like to know what the bus fare is going to be before boarding.
The app update, developed with Nottingham City Transport’s digital technology partner, Passenger, will address this by making information about tickets that can be purchased on the bus and as mobile tickets available to customers. Mobile tickets can already be purchased instantly for immediate travel.
The project is the first to use the bus company’s new fares dataset, made available to the public as part of the national Bus Open Data Service.
The service, in development since 2019 by the Department for Transport in England, was commissioned following the Bus Services Act in 2017. It was designed to stimulate innovation and grow passenger numbers by making local bus services easier to understand.
Nottingham City Transport is one of five strategic operator partners across the UK, launching the new fares feature on 12th February.
Anthony Carver-Smith, NCT Head of Marketing and Projects said:
“We’re delighted to be involved in this exciting project. This really has been a collaborative project, not just with Passenger, but with the Department for Transport and other bus companies too.
“We’ve been working hard over the last few years to implement the processes that enable us to make our data available, so it’s great to see the investment bear fruit in this way for our customers — especially those who haven’t travelled with us yet! It is a ground-breaking project, and we’re delighted to be leading the way in attracting more people to catch the bus”.
The app update is based on the currently available data. As the Bus Open Data Service evolves, more complex ticket products, such as contactless fares — calculated later and ‘capped’ based on how many journeys have been taken within a specific period of time — may be included.
Tom Quay, CEO of Passenger, comments, “The introduction of fare information to the app, and simultaneously on the operator’s website, is a huge milestone.
“Nottingham City Transport is one of the first bus networks in the UK to benefit from this innovation, which has been developed in partnership with public and private sector stakeholders.
“The team at Nottingham City Transport have provided fantastic support as our team has developed both the consumer-facing app updates and a suite of tools that ensure the information being shown to customers is as accurate as possible. As we break down the traditional barriers, trying the bus for the first time has never been easier”.