Nottingham’s tram network is at the heart of a campaign to transform the city into one huge, interactive book group.
Through July, the Big City Reads campaign aims to encourage teenagers and adults to enjoy a good book by exploring them together as a community.
A UNESCO City of Literature, Nottingham has a rich literary history, which is already celebrated by NET, with trams named after literary giants such as DH Lawrence, Lord Byron and Alan Sillitoe – Nottingham’s tram network has been a long-standing supporter of writers in the city.
In support of the campaign, the connection is being taken a step further with one of NET’s trams being wrapped with eye-catching new artwork to celebrate Big City Reads.
Dozens of books will also be given away on the tram over the next few weeks, and at NET’s Travel Office in King Street.
Chris Williams, NET’s Commercial Manager, oversees the tram’s community partnerships and explained: “We’re delighted to be supporting Big City Reads as part of our community engagement activity this year.
“As well as helping people to improve their reading skills, taking time to enjoy a good book opens up a world of new possibilities and pleasure and where better than to dive into the page than when travelling across the city by tram!”
“The free books will also bring this simple please to many who might otherwise miss out, and the striking tram artwork will also bring the campaign to the attention of would-be readers.”
Sandeep Mahal, Director of Nottingham City of Literature, added: “We are planning some fantastic events to celebrate the themes of the books, the power of reading and placing books where they need to be, in the heart of the community.”