Wednesday 24 April 2024
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itsu to open its first Nottingham restaurant this month

itsu, the Asian-inspired restaurant brand is opening inside Nottingham’s Victoria Centre at 11 am on Friday 20 January.

The healthy haven of fast, nutritious, beautiful food will offer shoppers and city centre workers alike, a delicious range of hot & cold dishes to takeaway, dine in with their friends or be delivered to local offices as a fresh meal option.

Commenting on the announcement, Neil Miller, Chief Customer Officer at itsu, said: “We’re looking forward to bringing our nutritious menu to the people of Nottingham. Opening in Victoria Centre represents the next step in our ‘eat beautiful’ journey, bringing healthy, affordable food to more people in more places across the UK.”

itsu’s ‘steamed not fried’ philosophy, sees their menu including hot noodle and rice bowls, fresh sushi and salads, as well as their signature steamed gyoza and bao buns. The majority of dishes are under [500] good calories, wholegrain, rich in omega 3 and cost less than £7.50. Expect to see itsu classics as well as their newest ‘374’ dish; a seasonal feast for only 374 calories consisting of 5 steamed signature veg gyoza, light crystal noodles, a medley of up to 12 different greens, veg and fresh herbs, pumpkin seeds and miso mushroom brilliant’broth – perfect for those giving Veganuary a go this year

State-of-the-art digital ordering screens have been designed for lightning-fast service, customisation of hot dishes and instant access to nutritional & allergen information. Customers can dine in on bespoke elm wood tables, surrounded by fresh orchids. All dishes are available for dine-in, takeaway and delivery.

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Students and NHS workers are welcome to 15% off their bill anytime. Everyone is welcome to the half-price sale of sushi and salads 30 minutes before closing, helping eliminate food waste.

itsu is the latest addition to Victoria Centre’s food and drink offering, which includes Taco Bell and McDonald’s, as well as Ed’s Easy Diner, Caffe Rizzoli, Chopstix, Pokewaves, Tortilla and Krispy Kreme.


Welcoming itsu to the shopping centre, Nigel Wheatley, Centre Director at Victoria Centre, said:

“We’ve worked hard to provide customers with real choice when it comes to our food and drink offering  in the Clocktower dining area and we’re delighted itsu has decided to become a part of that mix.

“This will be the first itsu store to open in Nottinghamshire and only its second in the Midlands. The brand focuses on ‘health and happiness’ dishes, which is the perfect sentiment for the first new brand to open in Victoria Centre in 2023.”

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