Joules to open new larger Nottingham store

Fashion chain Joules is to open a brand new larger store just a few metres away from the current Nottingham shop in Bridlesmith Gate. 

The new store is the former Hobbs shop which closed in April, 2017.

The first Joules shop at 11 Bridlesmith Gate is now for rent (below)

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The brand which specialises in British designed brightly coloured casual wear for men, women and children has had a presence in Nottingham since 2013.

Tom Joule, who owns Joules Clothing, has previously said that the city was “The premier shopping destination in the East Midlands”.

The Leicestershire based business started out in 1999 selling country-style clothing through a catalogue shopping model, and then moved online and has expanded rapidly with a rollout of shops, often in affluent coastal locations and more recently in selected UK towns and cities.

Temp lights on Tollerton Lane - patching repairs


Joules specialises in clothes aimed at people in and around the 24-35-years-old age range who want stylish casual weekend clothing.

It is famous for its signature tops, gilets, polo shirts and wellies, but also sells a homewear range too.

The business has seen strong growth with year-ending May 2016 retail sales up 12.8% to £132m (against 2015) and profit for the same period up 41% to £7.5m.

Chief Executive Colin Porter said:

“FY16 was a transformational year in the development and expansion of the Joules brand which included our successful admission to AIM in May. We have delivered strong growth across our Retail and Wholesale channels, significantly increasing profitability by effectively leveraging our operating cost base.

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Our active customer base and international sales have also grown impressively, all of which is great testament to the growing strength and appeal of Joules as a premium lifestyle brand.”

Group trading to date in FY17 has been in line with expectations and early feedback on our Spring/Summer 17 ranges from our trade customers has been positive. The Group has a clear growth strategy, underpinned by the consistent quality and design of our products and the skill and commitment of our enterprising team.”