Joules, the premium British lifestyle brand, confirms that its Founder Tom Joule has partnered with NEXT Plc to acquire the majority of assets of Joules via a newly formed company out of administration for a total cash consideration of £34m.
In addition, Next has acquired the current Joules Head Office for £7m cash.
Next will own 74% of the equity of the Company, with the remaining 26% owned by Tom Joule.
Tom Joule, Joules Founder, said: “After three years away from the operational side, I’m truly looking forward to inspiring teams with clear direction to excite and recapture the imagination of the customer again.
“Our customers have always trusted us to lead, not follow, with products that reflect their lifestyle. It’s important that we live up to the high standards they desire in design, quality and, with NEXT’s Total Platform delivery and customer support proposition, the service they expect.
I’m so pleased that we have been able to strike a deal that protects the future of the company for all its loyal customers, its employees and also for the town of Market Harborough, which have been so central to Joules’ success.”
