Motorpoint Arena Nottingham and car retailer Motorpoint today announce a five-year extension to their naming rights partnership.
Known as the Motorpoint Arena Nottingham since 2015, the extension means the relationship between the 10,500-capacity venue and retailer will continue until at least 2035 – cementing the partnership as the third longest-running continuous entertainment arena naming-rights relationship in UK history.
The announcement follows the Motorpoint Arena celebrating its 25th anniversary with its busiest ever year in 2025.
Motorpoint’s existing naming rights partnership was due to expire in 2030, but despite having four years remaining on its current agreement, Motorpoint has chosen to extend the agreement early and reaffirm its long-term commitment to the Arena. As part of the renewal, Motorpoint will continue to play an active role in the visitor experience, maintaining a year-round presence at the venue that goes beyond traditional naming rights sponsorship.
Motorpoint will also retain a regular presence on Bolero Square, showcasing a selection of its nearly new vehicles and connecting arena audiences with their next car in a high-footfall, experience-led environment.
Discussing the importance of the partnership, Mark Carpenter, CEO of Motorpoint Group, said: “Having worked with the Arena for over a decade, I think a big reason our partnership has been so successful is that we are both dedicated to giving our customers the best experience possible.
Martin Ingham, CEO of Motorpoint Arena Nottingham said: “Having just celebrated our 25th anniversary and our best-ever year, extending this partnership feels like the perfect way to start the next chapter. Motorpoint has been part of the Arena’s story since 2015, helping us to create joyful experiences for the millions of visitors who have passed through our doors.
“This renewal is a real statement of confidence – in our venue, in our city, and in the future of live entertainment.”
The extension comes as the venue prepares for another major year of live entertainment, with upcoming events including Lily Allen, immersive art experiences Beyond Van Gogh and Beyond Monet, The Pussycat Dolls and Jack Whitehall.
