West Bridgford is set to welcome a fast-growing sport that is building communities and transforming lives around the world, after the launch of The Pickleball Collective this month.
The new venture is being launched by local resident and Bolton National Championships gold medallist Emma Owen, who says pickleball’s unique appeal lies not just in its accessibility, but in its power to bring people together.
“I set up pickleball at a local health club and watched it grow to more than 150 players a month,” Emma said. “People of all ages were finding joy in the sport and forming genuine friendships. I knew West Bridgford needed somewhere accessible for everyone to experience this.”
Played on a badminton-sized court using carbon fibre paddles, a lowered net and a lightweight perforated plastic ball, pickleball combines elements of tennis, badminton and table tennis. The rules are simple, and most newcomers are rallying within minutes.
“It’s a fantastic cardiovascular workout that doesn’t feel like exercise,” Emma added. “But just as importantly, it builds real connections and helps tackle loneliness – something many people quietly struggle with.”
The sport’s inclusive nature is a major part of its appeal. The smaller court and lighter equipment make it suitable for a wide range of ages and abilities, including people who may feel intimidated by traditional racquet sports.
“I’ve played with everyone from children to people in their late seventies,” Emma said. “Former tennis players love it because it’s easier on the joints, while people who’ve never picked up a racquet often find it’s finally ‘their sport’. For anyone experiencing isolation, pickleball offers an instant sense of belonging.”
The Pickleball Collective will offer a range of sessions tailored to different needs. Open Play Pickleball sessions are aimed at complete beginners, with 90-minute sessions split between coached instruction and relaxed social play. Structured coaching is also available for those looking to develop their skills and progress towards more competitive play. As participation grows, sessions will be streamed into beginner and intermediate levels, allowing players to enjoy regular games suited to their experience in a friendly environment.
All equipment is provided, with players only needing sturdy trainers and a water bottle.
Coaching is led by a team with significant competitive and teaching experience. Head Coach Natalia trained and competed in Florida alongside future professional players, earning multiple medals at the US Open before securing a bronze medal at the 2023 English National Championships. A certified coach and active advanced competitor, she brings elite-level expertise while maintaining a welcoming approach for newcomers. Emma’s own national-level success and background in sports development underpin the club’s inclusive ethos, while coach Sally’s teaching experience and enthusiasm help first-time players feel immediately at ease.
Sessions will run at Rushcliffe Arena and The Nottingham Emmanuel School, both offering modern facilities, good accessibility and ample parking.
The launch comes amid growing concern about the combined impact of physical inactivity and social isolation, particularly among older adults. Pickleball is increasingly being recognised as a sport that addresses both, offering low-impact exercise alongside strong social interaction.
“I’ve seen people arrive feeling isolated and, within weeks, they’re playing three times a week and counting down to sessions,” Emma said. “That’s not just fitness – that’s quality of life.”
The Pickleball Collective launches in January 2026, positioning it as a new year opportunity for residents looking to get active, try something new or meet new people. Booking is now open, with early sessions already attracting strong interest.
Visit: www.thepickleballcollective.co.uk
