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Sunday, October 20, 2019

New visitor itineraries launched to boost Notts tourism


Visit Nottinghamshire has launched a brand-new set of itineraries to help showcase what the area has to offer, encouraging visitor spend.


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Some of the new itineraries are geographic (there are new itineraries for Newark, North Nottinghamshire and Southwell) whilst others are based around a particular theme (the Dukeries, a Foodie’s guide to Nottinghamshire, and Family Fun), and all are hosted on the Visit Nottinghamshire website. These new itineraries complement existing ones, which include Literary, Robin Hood, Weekend on a Budget and Nottingham City itineraries.


The itineraries are typically 2-3 days in length and suggest a comprehensive plan for a trip, including activities, attractions, restaurants and accommodation, demonstrating the wealth of things to do and see during their holiday. Prospective visitors viewing the itineraries on the Visit Nottinghamshire website can choose to ‘add all items to itinerary’ or can edit and personalise it.


The presence of these itineraries on the Visit Nottinghamshire website, which attracts around 3.5 million visitors per year, is designed to boost the local visitor economy. They encourage visitors to stay longer (e.g. an overnight stay rather than a day trip, which increases the average spend per person from around £25 to around £180) and encourage them to visit a large number of local attractions and restaurants during their stay.


They are also helpful to visitors as the itineraries demonstrate everything that the region has to offer (including ‘hidden gems’ they might not ordinarily visit) and provides a handy list of everything a visitor needs to plan the trip, including travel times, addresses and links to each item on the website to find out more. The itinerary can be renamed, emailed, printed or viewed on a mobile phone and tablet – helping to remove much of the stress and hassle of planning a trip. The itineraries will also be shared with the travel trade for group bookings.


Alex Broughton, Marketing and Communications Manager at Visit Nottinghamshire, said:


“Nottinghamshire’s visitor economy is now worth over £1.8bn and is growing year on year, which is unsurprising when you consider the vast amount of diverse and exciting attractions, hotels and food and drink available to visitors. So much so that it could be a little overwhelming to research the area online ahead of a visit – and that’s why we’ve created these comprehensive and user-friendly itineraries which encourage them to get out and experience as much as possible, thus boosting our visitor economy.”


Visit Britain forecasts that inbound visits to the UK will see a 1.3m increase in 2019 from 2018 and that spending by overseas visitors will increase by £1.8bn – making it an excellent time for regions such as Nottinghamshire to promote themselves as fantastic destinations for tourists to visit.


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