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Nottingham-based fitness app sees increase in exports and £1.5m project across Asia

The app allows users to test and track body and mind change as well as other areas such as choose a personal trainer; review, discuss and set goals; and to create nutrition and training plans.


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With health and wellbeing taking centre stage around the world, digital health technologies and fitness apps are multiplying. Nottingham-based Boditrax, a body composition software and hardware designer, is running with this rising demand with its most recent export to six countries across Asia in a project worth up to £1.5m.

Following a trade mission organised by the Department for International Trade to Arab Health 2019, the company has signed two further agreements, sold six more systems and have a further four in negotiation. Significantly, it is also in discussions with a government in the region to develop a public health pilot.

And exporting has been a significant factor in the company’s growth. The business saw an additional £470,000 to turnover in 2018 with overseas sales, and is closing in on a further export contract which will add another £850,000 in 2019/20, so this is set to increase.

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The company has the world’s largest body composition database with over five million users on more than 700 systems, delivered by a team of just 22. Turnover in the last financial year was £1.3million and this year is on target to reach £2.5 million.

Founded in December 2011, the businesses’ core product is a cloud hosted professional health application built around a medical grade body composition device, providing a clinically validated understanding of a person’s physical composition and many other health metrics such as mental wellbeing.

The software is developed, designed and the hardware assembled by hand in Nottingham and then distributed across six continents. Health club operators such as David Lloyd Leisure, Virgin Active, Fitness First and Pure Gym use the technology along with the NHS, HM Government and leading universities. A recent expansion into corporate healthcare has seen Rolls-Royce, Cadbury, Kellogg’s, Renault F1, Airbus and Sky TV added to the Boditrax client roster.

The business now exports to markets around the world including the EU, UAE, USA, South Africa, Australia and India.

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