Colwick-based haulage company, Fusion Supply Chain Solutions (SCS), has been helping others share in its commercial success by dispatching one of its new trucks on a fundraising tour for charity.
In response to a 20% increase in turnover in just two months, Fusion SCS has invested in a pair of new trucks, a new van and a trio of new drivers, swelling its haulage fleet to 18 vehicles.
But having been upgraded by its driver, James Bradford, with bespoke cabinets and customised LED lighting, one of the two new trucks – a DAF XF Super Space articulated lorry – was spotted on Facebook by charity fundraiser, Mr Matthew Kemp of UK Truck Photos and Banter.
He approached Fusion SCS with a view to photographing it for a charity calendar and, despite increasing demand for his company’s services, Fusion’s Commercial Logistics Manager, Craig Cox, was happy to get involved.
He said: “We’re six months into a two-year plan to double our turnover, so we’re obviously pretty busy. In addition to several smaller contracts, we have been developing a great commercial relationship with the International Logistics Centre in Newark.
“But as we continue to expand our scale of operations, we’re determined that our company’s success should be closely tied to the wellbeing of the communities that sustain it. This calendar is the perfect opportunity to make that happen, so we’re delighted to be able to give something back.”
While money raised from the calendar will go to the Bradley Lowery Foundation, Help for Heroes and a Special Care Baby Unit at Hastings Conquest Hospital, Fusion’s new truck has also found the time to appear at ‘Convoy in the Park’ – an annual August event at Castle Donington, where visitors can witness 1,000hp truck races, alongside live music, kids’ entertainment and stunt shows.
Mr Cox said: “The Castle Donington event was for fun rather than for charity but, given the social media response to the online photos of our new DAF truck, it seemed silly not to let her out for another public appearance before we put her to work!”
Originally set up by the The Wilkins Group, a pioneering Nottinghamshire-based manufacturer of packaging, to increase the efficiency of its distribution network, Fusion has grown enormously since its foundation in 2011, becoming a UK linchpin in the Palletways freight network and employing 45 people at its 78,000 square foot plant in Colwick.