Nottingham on a mission to beat the burglar – new research

  • New study pinpoints Nottingham as one of the UK’s top home security buyers
  • The city ranks fourth for the highest sales rates of security products per capita

A new study released today into the nation’s spending habits on home security reveals that homeowners in Nottingham are among the most security conscious and in fear of crime.

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The study by home security retailer safe.co.uk analysed national sales data across product ranges such as CCTV, alarms and locks, revealing that as a nation, our average spend has increased by 12 per cent year on year.

Nottingham ranks fourth in the Top 10 cities purchasing the most home security products, indicating that homeowners in the city are both more security conscious and arguably more in fear of crime.

Sales of home security products per capita are the highest in Leicester, with homeowners in the East Midlands city increasing their year on year spend by 86 per cent. Preston and Liverpool came in second and third for highest sales figures.

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In stark contrast, Brighton and Cambridge are buying the least, with less than one piece of kit being bought per thousand people. The below lists reveal which cities are buying the most and least security products.

Year on year increases in sales figures show that Preston (150%), Glasgow (106%) and Leeds (90%) have shifted their buying habits and become more security conscious.

 

Latest crime figures* show that burglary is on the rise, yet Coventry, which has one of the highest rates of burglary per capita, has seen the second highest reduction (26%) in security products bought, year on year. Other cities with low home security despite high burglary rates are Manchester (0.6 home security products per capita) and Leeds (0.7 home security products per capita) which are both in the list of top 10 most burgled cities in the UK.

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Experts are urging us to consider updating our home security to combat the rise in opportunistic burglars. Anthony Neary, managing director of safe.co.uk said:

“It’s true that burglaries increase in the winter months, but the arrival of lighter evenings shouldn’t mean we drop our defences. What’s worrying from our study is that some of the cities we looked at have high burglary rates, yet sales of security products are low or even decreasing year on year in those areas. Investing in home security drastically reduces our chances of becoming a victim of crime so we can’t stress its importance enough to homeowners across Nottingham.”

 


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