Today 3 July Nottingham’s Victoria Centre reveals its new brand identity marking a bold new chapter for the centre which has held iconic status in the region for decades.
A spokesperson for the centre said:
‘Victoria Centre’s refresh honours over fifty years of retail leadership in the heart of Nottingham.
‘The new brand takes inspiration from both the centre’s iconic city centre location and its urban customer base – with a clean, fresh logo creating a simple, eye-catching identity.
‘Strategically, the rebrand supports the centre’s ongoing asset management approach, using its unrivalled location to attract retail and F&B operators that address the wants and needs of the local community, including over 60,000 students.’
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