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Thursday, April 18, 2019

Pictures: Cricket World Cup 2019 – Wickets Campaign mural unveiled in Nottingham

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The campaign celebrates Nottingham and Trent Bridge as hosts of CWC19 by placing a graffiti mural in a public space.

Fans and local people are encouraged to share selfies of the wickets mural on social media using #CWC19Nottingham for a chance to win tickets to a local match.

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The competition will remain open for 1 week and the prize is 2 tickets to England v Pakistan.  The winning photo will be selected at random at the end of the competition.

 

Wickets for Tickets Campaign

CWC19 plan to place murals of wickets in public spaces to encourage local people to take photos and share them on social media for a chance to win tickets to the local matches. The Nottingham mural  locateisd on Station Street and was installed today (16 April)

CWC19 aims to shine a spotlight on each host city and venue through a PR moment engaging local people. We see this as a great opportunity to continue driving awareness of the tournament coming to Nottingham and build excitement and anticipation for fixtures at Trent Bridge.

The campaign will celebrate Nottingham and Trent Bridge as hosts of CWC19 by placing a graffiti mural in a public space.  Fans and local people will then be encouraged to share selfies of the wickets mural on social media using #CWC19Nottingham for a chance to win tickets to a local match. The competition will remain open for 1 week and the prize is 2 tickets to England v Pakistan.  The winning photo will be selected at random at the end of the competition.

 

By placing the mural in a high-footfall area, the aim is to promote maximum engagement with both cricket fans and non-cricket fans alike. Further, the initiative aims to drive local and regional PR traction through engaging a local cricket ambassador to launch the mural.


CWC 2019 in Nottingham

The ICC Cricket World Cup 2019 is scheduled to be hosted by England and Wales, from 30 May to 14 July 2019. Taking place every four years, the tournament features 10 teams and is the culmination of a global qualification process that runs over a 5 -6 year period.

The tournament takes a full round robin format with the top four teams progressing to the semi-finals and the winners contesting the CWC final. With a cumulative TV audience of approximately 1.56BN, the ICC Cricket World Cup attracts a significantly higher reach than other major sporting tournaments such as Rugby World and Formula 1. This will be a high profile event with international media attention providing an ideal opportunity to showcase Nottingham City.

As a truly historic cricket ground, Trent Bridge will host five matches throughout the ICC Cricket World Cup.

These include:

Friday 31 May                     West Indies v Pakistan

Monday 3 June                   England v Pakistan

Thursday 6 June                  Australia v West Indies

Thursday 13 June                India v New Zealand

Thursday 20 June                Australia v Bangladesh

 

Nottingham City Council, in conjunction with Visit Nottingham and Invest in Nottingham will take part in a range of promotional events leading up to and during the tournament.

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