Proactive property promotion beats online marketing says agent

Oliver Marshall

Waiting for Rightmove or Zoopla to bring the buyers to the agent is no longer all that is required when selling a home, according to leading West Bridgford and Nottingham agent FHP Living.


“Vendors are, obviously, keen to sell their home quickly, with as little stress as possible and all agents should try to achieve this for their client,” said Oliver Marshall, who has seven years’ experience at FHP Living’s City Centre office.

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“In my opinion, just loading property details on to property sites is too passive of an approach and is just not enough to sell a property in such a competitive marketplace. There is so much that goes on behind the scenes which vendors aren’t aware of that needs to be done in order to achieve a fast and successful sale.

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Accurately valuing a property is, arguably, the most important first step in the sale of any home. Local knowledge is essential to getting this right and getting it wrong can have huge repercussions, not only to the length of time the property is for sale, but also on the market as a whole.

When we’re instructed we hand pick a selection of potential buyers who have registered their details with us to gauge their interest in the property, cross referencing the details of the property with our database of users. Targeted and smart marketing is essential.
Social media is such a powerful tool and can connect a company with thousands of people in an instant. We utilise Facebook, Instagram and Twitter to showcase properties to their full potential with high quality, professional photography and video content which is incredibly shareable.

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“In one month alone, we’ve agreed four sales in under a week of marketing through our proactive approach – not just allowing Rightmove and Zoopla to do the leg work for us.

“Local estate agents are able to be creative and proactive with how they sell properties which, despite the low fees online agents may be able to offer, is a level of service which they’re not able to provide.

“The ‘number churning’ nature of the online agent means that they cannot provide what a traditional agent can. We’re specialists in our field and have been trained to get the best possible deal in the most time efficient way possible,” Oliver concluded.