Thursday 9 December 2021
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Ruddington Fiver Fest 2021: Independent shops and businesses join national Totally Locally campaign

To show the importance of supporting our high streets, Ruddington is joining with other Independent High Streets across the UK, to put on very special £5 offers across two weeks in October, in the TOTALLY LOCALLY FIVER FEST.  


Mark Pinks from the Ruddington Village Centre Partnership said “The village took part in Fiver Fest last October, and it’s now a big part of our promotions for Ruddington.

“The independent shops and businesses are what makes Ruddington special and unique. The community support for local businesses has been amazing during lockdown, so these offers are to say thank you to customers, and to highlight the great value and economic impact of shopping locally.”


FIVER FEST is a free to join campaign, devised and run by Totally Locally, a Grass Roots High Street Organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results. 

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For Fiver Fest, Totally Locally is partnering with Visa, and together, they are calling on shoppers to divert £5 of their weekly spend to support the small businesses in their communities. 


Fiver Fest is based around the now famous Totally Locally £5 message: 

“If every adult in Ruddington spent just £5 per week in their local independent shops and businesses, it would mean £1.4 million per year going directly into our local economy.

“Which can lead to more jobs, a better high street, a stronger economy and a nicer place to live. Makes you think doesn’t it?!”

Fiver Fest has been running successfully in individual towns in the UK and abroad over the past 7 years, and in June over 100 towns joined in together to make one huge Fiver Fest across the UK – from the North of Scotland to the very South of England. 


Last year’s Fiver Fest offers in Ruddington were imaginative and varied; from £5 meal deals and £5 coffee & cake, to £5 pizzas, £5 cocktails and £5 flower bouquets. And where the community really got behind the campaign, many businesses found it to be their busiest time outside of Christmas.


“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. The Pandemic has shown just what an amazing contribution they make to our local communities. It’s a conversation worth having!


It is for this reason, that the sixth National Fiver Fest is taking place. This time it’s even more important than ever, after how our world has changed during 2021. YouGov research has shown that 59% of shoppers have used more local shops to support them during lockdown. And they want to keep on supporting them. Fiver Fest makes that even easier.


For any independent business wishing to participate in the Fiver Fest in Ruddington, please contact




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