Thursday 27 January 2022
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Sainsbury’s ‘On the Go’ store opens at Esso Ruddington service station

The On the Go stores launched in London in February 2020.

Sainsbury’s has opened it’s On the Go store in the garage on the A60 Loughborough Road.

The Esso garage on Loughborough Road in Ruddington was previously a Spar store, it also has Greggs, Starbucks coffee and Subway on the premises.

Sainsbury’s On the Go offers ‘grab and go’ breakfast and lunch, sandwiches etc. as well as a range of grocery products.

The new format follows the success of Sainsbury’s recently launched neighbourhood convenience stores, which offer residents in the local community a one-stop shop for a broad range of food and general merchandise products as well as convenient services.

The On the Go stores tap into the growing trend for convenient food to go.

According to IGD the UK food to go market is forecast to be worth £23.4bn by 2024, up from £18.5bn in 2019, growing by 26.4% .

The On the Go stores which launched in London in February 2020 will help Sainsbury’s maintain its market-leading position in convenience.

For the last five years Sainsbury’s convenience stores have outperformed the market in terms of trading intensity and around nine million customers visit Sainsbury’s Locals every week.

Graham Biggart, Sainsbury’s Director of Commercial Operations, said, “Convenience is a growing part of our business and we have greater capability than ever to truly tailor Local stores to local needs – across our products, formats, services and operations. Our new On the Go local stores are a great example, bringing a new kind of convenience to busy local workers with limited time and delivering the curated range and fast experience that will enable them to get exactly what they want at pace. We’re confident this format will further strengthen our market-leading position in convenience.”