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Wednesday, 23 June 2021

John Lewis announces predicted Top Ten Christmas toys

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Top Ten Christmas toys  – John Lewis & Partners has announced its predicted list of top ten toys to give this Christmas.

Top Ten Christmas toys

This year is driven by the importance of learning through play and enhancing communication skills through interaction with toys as children have adapted to playing in smaller groups and with siblings.

Top Ten Christmas toys

The retailer has already seen a 106% increase in sales of electronic toys this year and is introducing Botley 2.0, Brio Smart Tech Sound and VTech Feathers and Feelings Peacock in time for Christmas.

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All are expected to be among sought after gifts this season as parents look for different ways to keep children entertained whilst also learning new skills and tools.

The trend for construction toys such as Lego hasn’t slowed down either this year (61% increase compared to last year) as Lego noted that 50% of their shoppers bought sets to ‘build together’ with their children during lockdown and we predict this trend to continue into the new year. Another lockdown trend to come through is board games (52%) with a focus on the more nostalgic game of Monopoly (the second most popular board game in lockdown) as parents reminisce on their childhoods.

Other toys on John Lewis & Partners’ top ten list include the brand new Micro Eco Scooter which is made out of recycled fishing nets, Collector’s Doll Isabelle, and a new hardback version of ‘Earth Heroes’, a children’s book focusing on the environment.

List of 2020 Top Ten Christmas Toys:
1. Micro Recycled Scooter £129.95
2. Brio Smart Tech Sound £149.99
3. Botley 2.0 £85
4. I Heard Your Feelings conversation cards £11.99
5. Earth Heroes Children’s book hardback edition £16.99 6. Vtech Feathers & Feelings Peacock £22
7. Collector’s Doll £30
8. LEGO Gingerbread House £84.99
9. Wooden Walker £45
10. Monopoly Mega Edition Exclusive £25.99

Rachael Larkman, Partner & Toy Buyer​ said; “This year has been incredibly different for all of us and we’ve seen a change in the way parents have been purchasing toys for their children. They’re thinking of ways that will help their children further their learning through play. That’s why we believe the Botley 2.0 (that teaches children to code) will be a popular choice.

We’ve also seen a nod to nostalgia with traditional board games making a comeback such as Monopoly proving particularly popular as families make time to play together.

We’re extremely excited to launch the Micro Eco Scooter, made out of recycled fishing nets. We have seen incredible demand for outdoor games during lockdown and believe this trend will continue through to next year.”

Lifestyles and cut-out images for the Ten Top Toys can be downloaded​ ​here​ and the full range of toys currently available can be viewed online at​ johnlewis.com.