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West Bridgford
Monday, May 27, 2019

West Bridgford ready to welcome the Tour of Britain

PUBLISHED:

Nottinghamshire has been chosen to host the penultimate – and longest – stage of the OVO Energy Tour of Britain cycle race…and it starts in West Bridgford!

The Tour of Britain, the biggest free-to-attend sporting event returns to Nottinghamshire this year on Saturday 8 September starting in West Bridgford and ending in Mansfield.

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The announcement comes on the back of last year’s successful event which attracted 210,000 supporters on the day – one of the biggest turn-outs across the eight stage race across the UK.  

The Tour of Britain race boosted the Nottinghamshire economy by more than £3.4m.

With a global TV audience of millions, once again the eyes of the world will be on Nottinghamshire when 120 of the world’s top cyclists race the Tour of Britain’s longest stage which is approximately 223 km long (139 miles).

Related: Paint a bike to celebrate the Tour of Britain

The route will take in key county landmarks such as the new Sherwood Forest Visitor centre, Newstead Abbey, Clumber Park and Trent Bridge Cricket Ground.

The race will travel through many town and villages in the south of the county as well as taking riders over the iconic Trent Bridge for the first time.   

The Leader of Rushcliffe Borough Council Cllr Simon Robinson said: “We are absolutely delighted to welcome such a unique, prestigious event to the borough for the first time. We are proud of our heritage in sport and it’s fantastic we have been chosen as a host county and that so much of the stage will ride through Rushcliffe.

Related: OVO Energy Tour of Britain launch Land Art competition at Trent Bridge

“It will go right across the borough in many villages and towns so I hope all parish and town councils, schools and communities will join in. We would like people to get out there to make this a fantastic event and we will be in touch with communities with further information very soon. 

Tour of Britain

“I would also implore businesses to make the most of the opportunity in terms of profile and the obvious increased footfall in the area.”

Councillor Kay Cutts, Leader of Nottinghamshire County Council said: “We are absolutely delighted that the race will be returning to our great county on Saturday 8 September – and will take in every district, including the City area.

Tour of Britain

“Last year’s event really was a fantastic day and shows that Nottinghamshire has what it takes to host a sporting event of this scale.

Related: How you and your community can get involved in the Tour of Britain

“We hope even more residents and visitors will turn out in force to experience this fantastic event this year – and let’s hope the county reaps even bigger economic benefits.” 

Tour of Britain Race Director Mick Bennett added: “The turn-out for the Nottinghamshire stage last year really was incredible.  The viewing figures for ITV4 show that Stage Four was popular with the audience at home too, with half a million people tuning in to watch the highlights– attracting the highest ratings of any of the other seven highlight shows.

“So we are delighted to be returning to Nottinghamshire as this year’s route makes it seem like  a completely different county!  We are taking in a lot of new areas, approaching a significant part of 2017’s route from the opposite direction as well as having hillier sections this time.”

The full Tour of Britain route details are:

West Bridgford -Trent Bridge- London Road-Queens Road- Queens Drive-Embankment-Trent Bridge-Wilford Lane- Compton Acres-Ruddington-Bradmore-Bunny-East Leake-Wysall-Keyworth-Plumtree-Cotgrave-Cropwell Bishop-Cropwell Butler-Radcliffe-on-Trent

Shelford-Lowdham-Woodborough-Dorket Head-Calverton-Oxton-Southwell-Hockerton-Caunton-Norwell-Ossington-Laxton-Egmanton

Tuxford-East Markham-Askham-Eaton-Retford-Ranby-Worksop-Clumber Park-Budby-Sherwood Forest Visitor Centre-Edwinstowe-Rufford (A60)-Bilsthorpe-Kirklington-Farnsfield

Blidworth-Ravenshead-Newstead Abbey-Newstead-Hucknall-Watnall-Moorgreen-Brinsley-Undewood-Selston-Annesley-Berry Hill-Mansfield

See how this stage of the Tour of Britain winds its way through Rushcliffe
See how this stage of the Tour of Britain winds its way through Rushcliffe

 

 

 

The economic impact report commissioned by national Tour of Britain organisers showed  that spend on food and drink was by far the biggest contributor to the local economy last time (almost £1.13m) followed by accommodation costs ( £611k).

More than 39 per cent of those who turned out to watch the race had travelled from outside the county – therefore attracting around 81,000 visitors to Nottinghamshire.

Other figures shown in the report include: 
• Average daily spend for day visitor was more than £27
• Overnight visitors spend more than £101 on average
• Almost two-thirds of spectators said the race had inspired them to cycle more
• Half of those attending came with their families.

Check out further details of the full national route 

Rushcliffe welcomes the Tour of Britain
Rushcliffe welcomes the Tour of Britain

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