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US beauty brand to open in Nottingham’s intu Victoria Centre


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U.S. beauty giant, Morphe, will open its fourth store in the UK this year at intu Victoria Centre, Nottingham.

The store is set to open in late Summer 2019. The store at intu Victoria Centre, Nottingham will feature many exciting aspects including curated picks of featured best-sellers, influencer faves and influencer collaborations. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.

Mark Spillman, Morphe General Manager EMEA said: “We’re confident that intu Victoria Centre’s high annual footfall, a great mix of international brands, and its setting at the heart of Nottingham city centre makes it the perfect location for our third UK store outside of London and our East Midlands debut. We’re so excited to introduce our professional-grade makeup products at an affordable price, to Morphe Babes in Nottingham as we continue to grow the Morphe brand.”

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Nigel Wheatley, General Manager at intu Victoria Centre, said: “We’re really excited that Morphe has chosen intu Victoria Centre as the destination for its first East Midlands launch. The brand’s arrival brings a new beauty experience to the city and further strengthens our offering in the centre. We know that Morphe has some great things lined up for our shoppers, who already can’t wait, and we’re looking forward to welcoming them to the centre in late Summer.”

Morphe is known for their full spectrum of professional quality tools and makeup, including over 300 brushes and their highly coveted palettes, as well as best-selling influencer collaborations such the Jaclyn Hill and James Charles eyeshadow palettes and Jeffree Star brush and sponge sets.

Morphe also features highly sought-after brands, such as Jeffree Star Cosmetics and Iconic London. Established in LA in 2008, the U.S. beauty brand is recognized by beauty bloggers as the ‘beauty brand created for the creators’. Morphe’s products are already available to be purchased in the UK on Morphe.com and select online retail partners such as Cult Beauty.

Morphe is currently distributed in 33 retail stores throughout the United States, Canada, and the United Kingdom and will be available in 38 retail stores by the end of August 2019.

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