Victoria Centre has announced the opening of a brand-new, significantly upsized H. Samuel store, bringing an expanded jewellery experience to Nottingham shoppers.
Opening on 24 January, Nottingham’s only H. Samuel has undergone a major transformation and will be located on the lower floor of Victoria Centre, close to The Perfume Shop. The new store offers customers a larger, modern space and a reimagined shopping environment.
The upgraded store introduces an enhanced range of services and features. Shoppers can explore a dedicated ear-piercing studio, view the latest styles through updated watch displays, and browse a gold wall designed to showcase layering ideas. The store also includes seating areas and a design consultation space, where customers can personalise jewellery, engrave gifts, or create bespoke pieces to mark special occasions. New watch brands available include Timex, Ingersoll, Garmin, Lorus, Michael Kors and Fossil.
To mark the opening, H. Samuel will host a launch day at Victoria Centre. The first 100 customers will receive a goody bag, with 50 children’s goody bags available with children’s purchases. Visitors will also be offered complimentary welcome drinks, sweets, and balloons to celebrate the opening.
Nigel Wheatley, centre director at Victoria Centre, said the relocation represents an upgrade for shoppers, with a larger space, new services and an improved retail experience. He added that it was positive to see a well-known brand investing in the centre.
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Carol Cumberland, store manager at H. Samuel, said the move has enabled the store to expand its ranges across diamonds, gold and watches, as well as introduce new features such as the ear-piercing studio and jewellery design area. She said the team is looking forward to welcoming customers to the new store and the opening celebrations.
