Nottingham’s Victoria Centre has appointed Warbox as its new retained creative agency as it prepares to celebrate its 50th anniversary next year.
Warbox, which is based in the city’s Lace Market, won a five-way competitive pitch to secure the retainer and will take the lead on all design and brand communication at the popular shopping destination. The team will begin with the branding for the centre’s new Roller Room skating experience, which will run throughout the summer.
A significant focus for Warbox in the coming months will be preparing a major campaign to mark 50 years since Victoria Centre first opened its doors to shoppers in 1972.
Commenting on the appointment, Sophie Hill, marketing manager at Victoria Centre, said:
“It was very clear that the team at Warbox understood our centre and the different roles it plays in the lives of people in Nottingham. They shared their own stories and experiences with us, as well as speaking to many other people and used these experiences to create campaign ideas that celebrate our history but also what is to come.
“We look forward to working with the team as we continue to evolve our offering, particularly now as people head back to the high street, rediscovering our centre again.”
Mark Fensom, director at Warbox, added:
“Being from Nottingham, I’ve grown up with Victoria Centre and it was the heart of my Saturday afternoons as a child. For me, this is a personally emotive win.
“It goes without saying that we’re both excited and proud to be associated with such an iconic name in the city and look forward to a successful working partnership together.”
Warbox was launched in 2019 and is headed up by brand consultant Mark Fensom and Trevor Palmer, founder of PR Week-ranked digital PR agency Tank. Victoria Centre joins Warbox’s extensive client base, which includes business technology specialist The Access Group, The Schoolwear Association and NHS and emergency services discount scheme Blue Light Card.