East Midlands Designer Outlet has been renamed Frasers Plus Designer Outlet East Midlands.
The outlet confirmed the name and branding change on 5 June, adding that the centre remains open and is continuing to welcome shoppers.
Despite the new name, the outlet said its stores, dining options and outlet prices on major brands remain unchanged.
The shopping destination, near Junction 28 of the M1, continues to offer a range of fashion, footwear, homeware and food and drink options.
The change follows the centre’s rebranding under the Frasers Plus name, but visitors are being reassured that the day-to-day shopping experience remains the same.
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