H&M is set to reopen its doors in Nottingham next week in a brand-new location.
Opening in Nottingham’s premium fashion destination, Victoria Centre, the new store will offer customers a new, fresh interior look and feel for the brand. The new store, featuring both H&M and H&M HOME, will open on Thursday 2nd May 2024 at 10am.
Alongside its expansive womenswear, menswear and kid’s fashion offering, the new store will also host the brand’s H&M HOME concept, where customers can enjoy curated collections of contemporary décor and home accessories alongside the latest trend-driven fashion collections and styles.
The 2,177 sqm store will also focus on the omni channel, seamless customer experience offering new services including click & collect lockers and self-checkouts.
“We are delighted to once again be opening our doors in Nottingham. New omni-channel services will offer customers more convenience, while a new, elevated interior design enables them to shop our latest fashion and interior collections and styles in a more curated and inspirational way.” Says Klas Degeryd, Head of Expansion, H&M UK & Ireland.
Commenting on the new opening, Nigel Wheatley, centre director at Victoria Centre, said:
“Here at Victoria Centre, we have a range of exciting brands on our roster and we are thrilled to welcome H&M in joining them. We always look to provide our shoppers with a variety of retailers, from fashion to homeware, and we’re excited that H&M brings both to its new home.
“I’d encourage any visitors to the centre to pop by the store on 2nd May, which is located on the lower mall, to see the newly-refurbished unit and get their hands on some exclusive deals.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, comments:
“It is fantastic to see H&M, an international and household name, open its doors at Victoria Centre. Offering quality fashion and homeware, and an exceptional in-store customer experience, we know the new store will be hugely popular with our customers when it opens in May. H&M’s new store will nicely complement the already diverse retail offering at Victoria Centre.”
With sustainability at the heart of its business model, H&M continues to lead the transition to circular, climate positive fashion & homeware, values which will be built into the foundation of the new store.
The first 200 customers in the queue on Thursday 2nd May will be offered a complimentary gift-with-purchase, and visitors can experience exclusive launch day in-store activations. On 2nd May only, H&M Members will get 20% off their purchase in-store.
