Tram passengers in Nottingham can now access free exclusive discounts from a range of Nottingham cafés, bars, shops, restaurants and more, and all they need is a tram ticket.
Launched by Tramlink, which operates Nottingham Express Transit (NET), the new initiative, Destination Discount, will be open to anyone with an active travel pass or valid tram ticket.
Tram customers will be able to get exclusive discounts at participating partnered brands across the city.
Tickets just need to be valid for travel that day.
Current Destination Discount partners include both Revolution locations in Hockley and Cornerhouse as well as Revolución De Cuba, Axed Nottingham, Shop Zero, Mint Duck, all White Rose locations and Blend coffee at both the contemporary and the EastWest building on the corner of Upper Parliament Street.
Discounts range from 25% off food to two-for-one tapas deals, and money off clothes.
Alison Sweeney, head of marketing at Tramlink, said:
“Our new Destination Discount initiative is about not only supporting local Nottingham businesses, but it also allows us to help our customers get the most out of travelling with us.
“We’ve teamed up with some of the top brands across Nottingham to offer fantastic deals for foodies, thrill seekers and coffee lovers alike. And, this is just the beginning.
“Over the coming months, we’re looking to have even more great partners to announce so watch this space.”
To access the discounts through the new initiative, tram users will need to present their paper ticket, or active travel pass or show proof of purchase of a tram ticket through the NetGo app at participating partners.
Proof of purchase through contactless is currently not accepted until the process for proving contactless payments can be streamlined.
To find out more about Destination Discount and its growing list of discount partners visit https://www.thetram.net/destinationdiscount.
For any Nottingham businesses who would like further information on the initiative or to become a Destination Discount partner, contact Kat Pinnington at firstname.lastname@example.org.