Wednesday 17 July 2024
22.5 C

New bigger Nike store at East Midlands Designer Outlet opens

McArthurGlen Designer Outlet East Midlands newly upsized Nike store opened today.

The brand has more than doubled its former footprint from 6,079 sq. ft. to 13,959 sq. ft., making it the largest Nike store in McArthurGlen’s UK portfolio.   

 The space was designed to reflect the heart and spirit of the community that surrounds the Centre.

Dubbed ‘Nike Unite’, the new concept aims to help locals connect more closely with sport by delivering new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community. 

The products are also reflective of what the community is interested in, including locally curated every-day essentials, sitting alongside select seasonal offerings for men, women, and kids. 

- Advertisement -

The opening marks the ongoing expansion of the premium sportswear offering at the Centre alongside Under Armour and Adidas, whose state-of-the-art store is set to open in Summer 2024.  Guests can enjoy additional savings off outlet prices as well as Nike giveaways on the mall throughout Thursday. 

Nike has been a dedicated McArthurGlen retail partner at the centre for 13 years, first opening its doors in March 2010. Continuing its support, Nike’s upsized store is further supporting the local economy and its residents with the creation of a number of new jobs at the Centre. 


Nike was launched in spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past decades Nike has become the world leader for performance sportswear, footwear and equipment. More than a label, it is a state of mind shared by millions of athletes around the world.   

Paul Sutton, Centre Manager at East Midlands Designer Outlet said:

 “This is a hugely exciting moment in the history of our centre as we open our new Nike flagship store on Thursday 26th October.

“This is something we have been working on for over 10 months as a part of a multi-million pound investment project.

“We look forward to welcoming guests into the new Nike Unite Concept Store, offering a wide selection of product to suit everyone.

“This is just one of many announcements planned in the coming months as we continue to develop the Centre’s growing mix of premium brands at East Midlands Designer Outlet.” 


The Nike store opens on Thursday 26th October 2023. Store hours will be 9am – 8pm Monday – Saturday and 10am – 6pm on Sunday. 

Follow The Wire on TikTok, Facebook, X, Instagram. Send your story to or via WhatsApp on 0115 772 0418