Monday 25 October 2021
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Nottingham

Nottingham’s Alfreton Road Hi-fi revolution complete as three stores unite

A city street is set to become the heart of the region’s hifi, home tech and car audio offering, as Car Audio Centre opens its doors on Nottingham’s Alfreton Road.

Earlier this summer, the in-car entertainment specialist announced plans to relocate its Mansfield Road store to larger premises on Alfreton Road, next to Superfi Smart Homes.

The developers and owners, Inphase International, then confirmed ambitious plans to link the two stores internally to Nottingham Hi-Fi, creating a “one stop shop to kit out your car and home”.

internal store scaled

After many months of work, coupled with the challenges that many retailers have faced in the pandemic, the new store is now open, offering a seamless experience for all tech fans, whether they are seeking smart home solutions, car audio or even, home-cinema technology by combining the three core offerings into one.

nottingham hifi shop36410 scaled

Superfi was previously in the city’s Old Market Square before closing in February 2019.

It was then brought back to life by Nottingham group In Phase International, which also owns the iconic Road Angel brand and Nottingham Hi-Fi.

Gary Digva, Sales Director at In Phase International said;

‘This is a massive moment for all three businesses and hopefully a shot in the arm for local retail here in Nottingham. Yes, we all face big challenges with the impact of the pandemic and the rise of online shopping but the key is finding the balance.

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‘We’ve actually seen a big rise in both online and offline sales due in part to larger numbers of people planning ‘Staycations’ and spending more time in their cars. We’ve also seen a rise in home improvement projects in terms of entertainment systems, coupled with an increasing interest in creating the home cinema experience.

‘Providing these advanced solutions and crafting the perfect blend of technology isn’t something that is easily sourced online. It takes experience, skills, expertise and a one-on-one bespoke approach. We now have the location, the team and the technology to provide these products, services and experiences in what we see as a one-stop shop for your home and car audio needs.’
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