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West Bridgford
Monday, 19 April 2021

Toolkit launched to help Nottinghamshire’s food and drink sector bounce back

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The COVID-19 pandemic has resulted in tough times for Nottinghamshire’s thousands of food and drinks businesses.

As restrictions are expected to be eased next month in line with the Government’s roadmap out of lockdown and as part of a commitment to support local businesses, Nottinghamshire County Council has launched a new Toolkit to help food and drink businesses.

Fari and Paul Wyman Tuxford Windmill scaled
Fari and Paul Wyman from Tuxford Windmill

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From start-ups to established enterprises the toolkit is intended for all businesses spanning the supply chain – including, growers, farmers, manufacturers, producers, suppliers, retailers and hospitality venues.

Councillor John Knight, Chairman of the COVID19 Resilience, Recovery and Renewal Committee said:

“We recognise that food and drink has been one of the hardest hit industries in our county and understand the fundamental role it plays to the local economy and to Nottinghamshire as a destination.

“Without doubt, the lockdown has sparked a new level of community spirit and re-ignited a collective desire for local produce and supporting local businesses. The toolkit offers tips and guidance to support businesses to be more ‘locally focussed’ and make the most of the assets we have here in Nottinghamshire.

“Local businesses are the life blood of our economy, which is why the County Council has an extensive investment and support programme, working with partners to help businesses recover during these challenging times.”

Developed with the support of the Food and Drink Forum and local businesses, the toolkit includes hints and tips on how to be more local, seasonal menus, social media and marketing advice, case studies and guidance on where businesses can get further support and resources.

The Fruit Basket Direct, Maloneys, Hanwell Wine, Blue Monkey Brewery and Tuxford Windmill are just a few of the local producers, suppliers and manufacturers featured in the toolkit.

Andrew Collinson, Commercial Manager at The Food and Drink Forum said:

“The Food and Drink Forum are delighted to support this valuable resource for businesses working within the food and drink and hospitality sectors across Nottinghamshire.  The resource will provide these businesses with increased knowledge and understanding of support available locally during this challenging period of time.”

Rachel Hyman from The Fruit Basket Direct said:

“We think that this toolkit is a great idea to help people learn about all the fabulous local food and drink businesses in Nottinghamshire.  There are so many great small producers in our county and supporting local is a great way to put money back into the local area, especially after such a difficult year.

“We weren’t alone in having to rethink our business offering when the pandemic hit, our thanks go out to Nottinghamshire County Council for sharing our story of how The Fruit Basket Direct transformed as a business this past year.”

Fari and Paul Wyman owners of Tuxford Windmill said:

“From the first day we started our business, we believed in supporting our local economy. The events of 2020 have certainly bolstered our commitment to this aim. The insight and advice in the toolkit are fantastic and it is a true celebration of what Nottinghamshire has to offer in the food and drink sector.”

For more information and to download the toolkit, visit: www.nottinghamshire.gov.uk/foodanddrinktoolkit