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West Bridgford Wire selected for Google News Showcase as part of ‘game changing’ partnership

ICNN ( Independent Community News Network ) is delighted to announce a partnership between Google and the independent community news sector via its public interest news gateway: Ping News.

In a watershed moment for the industry, West Bridgford Wire joins 44 independent local news titles that have signed up for the Google News Showcase to better connect with audiences and strengthen their offering. 

The financial support provided by Google helps build much-needed sustainability and cements the sector within the wider journalism ecosystem.

The deal is one-of-a-kind for independent publishers in the UK. 

So far the majority of organisations that have partnered with Google on the Showcase project have been traditional news publishers. 

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This is why uplifting hyperlocal independent journalism has been ICNN’s mission since it launched in 2018. 

With the upcoming launch of a public interest news gateway, Ping News, ICNN has sought to create new revenue streams for the independent sector. 

This partnership with Google does just that.

Publishers now have access to new ways to reach their audiences, grow their readership and generate additional income.

Deputy Director of ICNN, Matt Abbott said: “This is game-changing for independent journalism in the UK and we are delighted to expand our relationship with Google to bring this partnership together. 

“Google News Showcase is an extremely important initiative that highlights the value of local news.

“By partnering with Ping News, Google is not only helping the independent sector become more sustainable but is acknowledging the enormous contribution hyperlocal journalism makes to public interest news in the UK.”

He added:

“Additionally, Google’s support of the Ping! platform – the Public Interest News Gateway – means regional and national publishers will soon be able to access rich multimedia content from every region of the UK on demand, from hundreds of professional independent community journalists.”

Ping! developed and built in partnership with Bristol-based web app development company Omni Digital, is due to launch in May 2023.

Vice President of Google and Managing Director of Google UK & Ireland, Debbie Weinstein said:

“In uncertain times, having easy access to reliable information through trusted sources on the internet is more important than ever. That’s why for more than two decades we’ve focused on connecting people with facts and journalism they can trust. 

“Today, we’re excited to extend Showcase licensing deals to 45 smaller independent news titles thanks to a partnership with Ping News, a new public interest news gateway set up by the team at ICNN.”

Content will start to appear on the showcase in the next few days.

 



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