The store has been turned around in a matter of days and opened today.
The charitable business enjoyed its first day of trading in the town today Friday 26 May.
Started in 2009 by two local university students with a focus on ‘recycled fashion’, White Rose aims to reduce the impact of fast fashion, minimising waste and its subsequent impact on the environment.
It stocks a wide variety of pre-loved clothing, footwear and accessories covering a mix of high street and designer brands such as Zara, Topshop, Nike and Ralph Lauren.
Lee Reynolds, White Rose general manager, said: “We are delighted to be able to bring White Rose into West Bridgford.
“The new store will give shoppers the opportunity to buy excellent second-hand fashion for a great cause.
“We hope we are able to bring affordable, sustainable fashion to everyone.”
White Rose also opened its flagship store in Nottingham’s Victoria Centre in March this year.