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West Bridgford
Monday, 21 June 2021

John Lewis adds more than 30 fashion and beauty brands as it modernises its offer

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As cooler weather sweeps across the UK and the new Autumn-Winter season officially kicks off,  John Lewis announces the launch of more than 30 new fashion, beauty and accessory brands to its lineup for the new season.

The selected brands have been chosen because they respond directly to the new needs of the nation as customers are opting for more casual wardrobe choices and these brands will help modernise John Lewis’s offering.

With health and wellbeing still at the top of the agenda and gyms across the country now open, the collection also includes the launch of a new athleisure category – including iconic brands Athleta, Adidas by Stella McCartney, Isle Jacobsen, Hornbaek and Calvin Klein Performance.  The products have been incredibly popular with sales exceeding expectations.

Christine Kasoulis, Fashion Director at John Lewis said: “As part of the work we’re doing to modernise John Lewis, we’re introducing new brands that we feel really resonate with the needs of our customers at this current time whether that’s comfortable, stylish loungewear that’s smart enough for a Zoom call or skincare products that enhance their natural complexion.

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Our aim is to be the preferred fashion partner for brands. We’re proud to be able to offer these fantastic brands a broader platform and network that enables them to reach even more customers. These new brands are designed to inspire and delight and will provide our own customer base with even more beauty and fashion options to shop at John Lewis.”

New Womenswear launches for AW20 

  • The Fold (July) – British womenswear fashion label providing luxury business attire

  • Sosander (August) – Online womenswear brand which was launched in 2016 by editor and publishing director of high street fashion magazine, Look

  • Athleisure (August) – Includes iconic brands such as Athleta, Stella, Isle and Calvin Klein

  • Ganni footwear (August) – Contemporary Copenhagen fashion brand

  • les girls les boys (September) – Founded by Creative Director and founder of Agent Provocateur, Serena Rees MBE

  • Malone Souliers (September) – Luxury British footwear label

  • Fila trainers (September) – Retro trainer brand

  • Fat Face (September) – British lifestyle clothing and accessories retailer

  • Their Nibs (October) – Small British pyjama brand boasting hand-designed prints

  • Celtic & Co (October) – British Made sheepskin slippers

 

New Beauty launches for AW20 

  • Beauty Tech (August) – Introducing luxury beauty technology from MZ Skin, Foreo, Dermaflash, Beglow

  • Olaplex (August) – Luxury hair treatment

 

New Accessory launches for AW20 

  • Longchamp launched online (July) – French luxury leather goods

  • Astrid & Miyu (June) London based contemporary jewellery brand

  • Goddess Charms (July) – Bespoke cosmic jewellery, created by hand in Northern India

  • Togetherband (July) – Sustainable luxury fashion brand

  • Wanderlust + Co (July) – Jewellery brand from Malaysia

  • Dinny Hall (August) – British jewellery brand

 

New Sport launches for AW20 

  • Peloton (August) – Global, interactive fitness platform and indoor exercise bikes

  • Apex Bikes (September) – Customised cycle brand

  • Arcteryx (October) – High-performance apparel, outerwear and equipment

 

New Menswear launches for AW20 

  • New Balance (July) – Fashion trainer brand

  • ‘Exclusive to John Lewis – Barbour Wilderness Collection by Ben and Marina Fogle’  (September)

  • Dukes Cupboard (October) – Soho vintage store Dukes Cupboard will offer a curated edit of vintage pieces from the likes of Stone Island, Stussy and Nike as well as an exclusive limited edition capsule