Sunday 25 February 2024
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Nottingham fashion brand launches dedicated showroom in London

A Nottingham fashion brand has launched its first dedicated showroom in the heart of London’s Camden Town, in a commercial property deal advised on by local law firm Nelsons.

The first collection by contemporary menswear brand Universal Works, which launched in 2009, was designed and crafted by co-founder, director and designer David Keyte working from his kitchen table.

Fast-forward 13 years, along with three standalone stores, the team has now taken on a space at Holborn’s Emerald Street in the borough of Camden – the new address will be used as a showroom to present its seasonal collections to buyers.

Nelsons – which has offices in Derby, Nottingham, and Leicester – acted on behalf of the tenant, Universal Works Ltd, in an agreement for lease with its new landlord, Mayfair and Holland Properties Ltd. Nelsons began working on the transaction in December and the deal was completed on 14 January this year, marking a significant turnaround.  

Paul Hinchliffe, legal director and solicitor at Nelsons who worked on the deal, said: “This was our first time working with Universal Works after I was recommended by Richard Sutton at NG Chartered Surveyors, with the landlord working with the agents at Compton.

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Nelsons Paul Hinchliffe
Paul Hinchcliffe

“Universal Works is currently going through rapid growth and this new showroom complements that building momentum. The building boasts an interesting history in itself, being a refurbished printworks, and has been used as a showroom previously. The location will be a crucial part of accelerating the brand’s growth, so it has been a pleasure to play a part in the company’s next steps. 

“As an incredibly well-respected player in the fashion industry, we’ve been delighted to work with Universal Works and hope to work with them again in the future as they continue to grow. I wish them all the best with this exciting venture.”

David Keyte, joint owner of Universal Works, said: “We wanted to provide our UK retailers with a larger space to view our collections each season and, after finding this space, we knew we needed to secure the property quickly. 

“Nelsons was recommended to us and Paul was a pleasure to work with, enabling the transaction to progress efficiently and quickly. We are excited to now have our first dedicated showroom alongside our agent in London and look forward to welcoming our customers there.”


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